Mastering Concert Presales
Presales are your best chance at getting good seats at face value. Here's everything you need to know about accessing them.
Types of Presales
1. Artist/Fan Club Presale
- For newsletter subscribers or fan club members
- Often the first sale
- Best seat access
- May require paid membership
2. Venue Presale
- For venue email subscribers
- Specific to that location
- Good inventory
- Free to access
3. Credit Card Presale
- American Express, Citi, Chase, Capital One
- Good seat selection
- Must use that card to buy
- Often overlaps with other presales
4. Radio/Sponsor Presale
- Local radio station promotions
- Listen for codes on air
- Follow on social media
- Limited quantity
5. Ticketmaster Verified Fan
- Requires registration
- Selected by lottery
- Unique code sent
- Attempts to reduce bots
How to Get Presale Codes
Artist Newsletter:
1. Sign up on artist's official website
2. Confirm your email
3. Check spam folder around announcement time
4. Code usually sent 24-48 hours before
Venue Presale:
1. Subscribe to venue mailing lists for your area
2. Create accounts on venue websites
3. Check emails when tours are announced
Credit Card:
- American Express: "AMEX" or card-specific
- Citi: "CITY" or card number
- Chase: Check Chase Experiences
- Capital One: Check their entertainment site
Verified Fan:
1. Register when prompted (usually on artist announcement)
2. Wait for confirmation/selection
3. Unique code sent if selected
4. Don't share your code
Presale Timeline
Typical tour announcement schedule:
| Day | Event |
| Monday | Tour announced |
| Tuesday | Verified Fan registration opens |
| Wednesday | Fan club presale |
| Thursday | Credit card/venue presales |
| Friday | General on-sale |
Tips for Presale Success
Before the Sale:
1. Have accounts ready on all ticket platforms
2. Payment info saved
3. Know exactly which dates/venues you want
4. Have backup choices
5. Multiple devices ready
During the Sale:
1. Log in 15 minutes early
2. Don't refresh excessively
3. Have presale code copied
4. Be ready to choose alternative seats
5. Complete checkout FAST
Verified Fan Strategies
Increase Your Chances:
- Register immediately when available
- Use a trusted email address
- Don't use VPNs during registration
- Only register once per show
- Check spam for confirmation
If You're Not Selected:
- Wait for general on-sale
- Check for additional presale opportunities
- Monitor for capacity increases
- Prices may not be much higher
Common Presale Mistakes
1. Wrong code - Double-check spelling and caps
2. Wrong date - Make sure code matches the presale window
3. Browser issues - Clear cache or use incognito
4. Slow checkout - Have payment ready
5. Too picky - Sometimes good enough is good enough
When Presales Sell Out
If you miss presale:
General On-Sale:
- Same day (Friday) or next day
- More inventory released
- More competition
- Use the same tips
Resale Market:
- Check immediately after presale
- Prices often near face initially
- Compare across platforms
- Set price alerts
Presale vs General On-Sale
| Factor | Presale | General |
| Competition | Lower | Higher |
| Seat quality | Better | Variable |
| Price | Face value | Face + demand |
| Stress level | Moderate | Higher |
Building Your Presale Arsenal
Long-term strategy for concert fans:
1. Email database - Sign up for all artist newsletters you care about
2. Credit cards - Consider cards with entertainment benefits
3. Venue accounts - Join loyalty programs
4. Social follows - Artists announce presales on social
5. Fan communities - Reddit and Discord share codes
Track your favorite artists on Ticket Scan to know the moment tickets go on sale.
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